Product Highlight

Heat doesn't just make training and racing uncomfortable — it actively slows you down. Understanding why is the first step to doing something about it and performing under that stress.

When it comes to health and performance, sleep is the number one thing we can benefit from. However, if you are struggling to get the consistent quality you need and have tried "all the things", it just might be your cortisol.

Every hard training day comes down to two questions: what does your body need going in, and what does it need once you've emptied the tank? KA-EX, a Swiss brand, built two drinks for exactly those two moments.

Many athletes are pushing their carb intake higher and higher, chasing performance improvements. One of the biggest missing pieces, though, is fiber intake. Here's why it's the key to unlocking big benefits from big fueling strategies.

50,000 athletes were competing at Hyrox in NYC last week. It's got me thinking about performance — and what actually moves the needle. Here are my top picks from the front lines.

We have been reaching out to our HPT athletes recently to get honest feedback on what they're using, why they're using it, and how they think it can help the rest of us. Here's what Michaela Thompson has experienced with Amacx this season.

Two launches this week. One is something I've wanted to drink every day for years but couldn't find. The other is me admitting I missed something about Foundation the first time. Check it out.

Lauren Stephens races professionally, coaches athletes through EF Coaching, and has spent years keeping her supplement list deliberately short. When she does add something to her routine, it's worth paying attention to. Here's what she's experienced from First Endurance OptygenHP.

Fueling is just one piece of performance. The athletes I see at the highest level right now are the ones paying attention to the full picture — recovery, sleep, tissue health, muscle preservation. Here's what that looks like in practice, and how to make it easy.

The microbiome might be the most exciting frontier in endurance performance. The science is still catching up, but The Feed's own David Roche is already all-in — here's why.

Have you noticed the dark red mystery drink floating around at the end of the world's biggest events? It's all about anthocyanins. This is the deep dive on what anthocyanins actually do, what the clinical literature shows, and how to dose them around training and competition.

Creatine gummies vs powder comes down to dose and consistency, not format. Creatine monohydrate is one of the most research-backed supplements in sports nutrition, but its benefits rely on your adherence. Here's how to pick the right one.

The workout gets the credit. But what you do in the 30 minutes after it determines whether that work actually sticks. Here's how to capitalize on your training.

GI distress mid-race isn't a fitness problem — it's a fueling problem. The right carb drink delivers energy without the bloating, cramping, or urgent pit stops that derail your day. The Feed stocks 300+ brands with single-serve options, so sensitive-stomach athletes can test before they commit and show up on race day with a fueling strategy they trust.

Four new products worth your attention this week, starting with Foundation — our answer to the five-tub, five-scoop morning routine that's making your counter look like a lab. Here's what's new at The Feed.

Maurten has always kept their products flavor-neutral by design. So when they decided to add taste to the equation, it wasn't arbitrary. Here's what Maurten Additions are and why they exist.

This is the story behind REJOY—and why Sebastian Sanchez's worst year produced one of the most thoughtfully formulated hydration products in endurance sports.

There's more to magnesium than meets the eye. There are a variety of forms, methods of delivery, and benefits to each. Here's how to choose the right one for you.

There's a legal, natural, easy shortcut to running faster, hurting less, and staying on the gas longer. It's been sitting behind the sports science curtain for years, but Amacx just made it worth taking.

Gels are pure fuel, but they aren't for everyone all of the time. We get it. Here are the alternatives Matt uses to hit his fueling targets without touching a traditional gel.

With all the options in the world, what does the living, breathing science experiment David Roche use? Well, he's been kind enough to share what his top six gels are — and why they are.

The old 60-gram ceiling is gone. Dual-transporter fueling changed the math on what your body can actually absorb and use per hour — and The Feed High-Carb Drink Mix is built around exactly that science. Here is what you need to know.

Athletes turn to FlyCarb BiCarrb when every second counts. With sodium bicarbonate to buffer muscle acidity and caffeinated options to fight fatigue, BiCarrb helps endurance athletes push harder, push longer, and recover faster.

Injuries are par for the course when it comes to elite endurance sport — somewhere, sometime. But when David Roche faced a serious setback and an uncertain future, he turned to two supplements that cut his recovery time substantially.