Just Landed At The Feed
10 new products added in the past 30 days
GoodPhyte OG
800 FTUs of phytase breaks down the phytic acid in grains, legumes, and nuts so the iron, zinc, magnesium, and calcium in those foods actually reach your bloodstream. Better absorption from what you already eat.
Our Take
Grains, legumes, nuts, and seeds carry phytic acid — a compound that binds to iron, zinc, magnesium, and calcium before your gut can absorb them. Those minerals are on your plate, just out of reach. GoodPhyte OG delivers 800 FTUs of phytase per capsule, the enzyme that breaks those bonds so minerals actually reach your bloodstream instead of passing through unused. No diet overhaul, no extra mineral supplements. Take one to two capsules with meals if meat and dairy dominate, three to four if grains and legumes do the heavy lifting. See more details
AVRO Focus
200mg PharmaGABA and 250mg Cognigrape — no caffeine, no sugar, no artificial sweeteners. For hour three of a ride, race-week logistics, or the afternoon slump when you need focus without another coffee.
Our Take
Attention is the first thing to slip on a long day — hour three of a ride, race-week logistics, the afternoon desk stretch between sessions. AVRO Focus handles those windows without adding more caffeine to a day that already has plenty. Cognigrape is a standardized grape polyphenol extract studied for attention, memory, and mental clarity. PharmaGABA settles the mental noise so concentration has less competing for it. No stimulants, no sugar, no artificial sweeteners. One stick in cold water 20 minutes before a deep work block or the midday slump. Locked in for hours, no crash after. See more details
Nuun Energy Caffeine + B Vitamins
300mg sodium, 80mg plant-based caffeine, and B6, B12 in one effervescent tablet. Five electrolytes dosed for workout sweat loss. One bottle handles hydration and a focused energy lift — no sugar spike, no separate pre-workout needed.
Our Take
By hour two of a long effort, sodium loss and mental fatigue show up together. Nuun Energy handles both in a single tablet — 300mg sodium for workout-level sweat loss, 80mg of plant-based caffeine from green tea for a focused lift without the spike-and-fade, and B6 and B12 to help your body convert fuel into usable energy instead of leaning on caffeine alone. One gram of sugar, five electrolytes. Drop one into 16oz of water before training or use it in place of an afternoon coffee when you need fluid and focus without the sugar. See more details
Everyday Athlete Performance Gels
Two gels, one daily system. Energy Gel delivers 75mg caffeine, beetroot nitrates, and Palatinose 10 minutes before training. Refuel Gel brings whey protein, collagen peptides, and creatine HCl right after. No planning required.
Our Take
Most athletes nail their pre-workout fuel and then walk to the car and forget about recovery entirely. The Everyday Athlete Fuel System fixes that with two gels designed to work as a pair. Energy Gel goes down 10 minutes before your session: 75mg caffeine, beetroot nitrates, L-citrulline, and a dual-carb blend anchored by slow-release Palatinose to keep energy steady instead of spiking out. Refuel Gel follows 10 minutes after: whey protein and collagen peptides for muscle and joint recovery, creatine HCl to restock what your muscles burned through, and another dual-carb blend to refill glycogen. For sessions over an hour, add an Energy Gel every 30 minutes mid-session. Two-a-day athletes can run the full system around each workout. One order covers both ends of your training day. See more details
The Feed Ice Hat
Built to carry ice against your scalp, where cooling actually hits fast. The crown holds a real load, the drawstring locks it in, and meltwater runs straight down your head and neck. Fill it, wear it, refill at every aid station.
Our Take
You know the feeling at mile 18 when your core temp climbs and your pace starts slipping before your legs even give out. Ultrarunners have been stuffing ice under caps for years because it works, but half that ice is gone before the next aid station. The Feed Ice Hat holds a real load of ice in a dedicated crown compartment, drawstring closed, sitting against your scalp. As it melts, that cold water pulls heat away through the dense network of blood vessels right at the surface. Fill it two thirds full, dial the back strap once the crown is packed, and go. Top off at every cooler you pass. No batteries, no gel packs to freeze the night before. Just ice and a hat built around the job. See more details
Ascent Clean Hydration
800mg of electrolytes per stick — 500mg sodium and 300mg potassium matched to what training pulls from your system. Four grams of cane sugar for faster fluid uptake. Zero artificial flavors or sweeteners.
Our Take
Sweat pulls sodium and potassium out faster than plain water replaces them, and that imbalance shows up as cramping and a stalled pace long before you expect it. Ascent Clean Hydration delivers 500mg sodium and 300mg potassium per stick — matched to what training actually pulls from your system. The 4g of cane sugar travels the same gut absorption pathway as sodium, pulling water into your bloodstream faster than electrolytes alone. Zero artificial flavors, zero artificial sweeteners. One stick daily, a second before hard efforts, and a fresh dose at the halfway point of anything past 90 minutes. See more details
Ride Like Mo T-Shirt
A performance tee honoring Moriah "Mo" Wilson, the most decorated off-road cyclist in the country. Lightweight, moisture-wicking Athletifreak fabric with her signature "Ride Like Mo" graphic. A portion of proceeds goes to the Moriah Wilson Foundation.
Our Take
In under three years of gravel and mountain bike racing, Mo Wilson became the most decorated off-road cyclist in the country. She raced with a work ethic and grace that made everyone around her better. This Athletifreak performance tee carries her "Ride Like Mo" chest graphic in her spirit's colors, with Moriah Wilson Foundation and The Feed co-branded sleeve logos. The lightweight, moisture-wicking fabric is built to move with you on the rides that actually count. A portion of every purchase funds the Moriah Wilson Foundation, a 501(c)(3) expanding access to recreation, sports, and education nationwide. Wear it on the rides that matter. Ride like Mo. See more details
Revive Longevity Core
Six ingredients targeting mitochondrial renewal, NAD+ preservation, and stress resilience together. Urolithin A, PQQ, CoQ10, Apigenin, Rhodiola, and BioPerine — each dosed to match published research. Built for athletes who want the complete system.
Our Take
You may be putting in the same hours but recovery isn't landing the same way. Part of that comes down to mitochondria — the structures inside every cell that turn fuel into usable energy. As you age, damaged units pile up faster than your body clears them, and your cellular energy capacity drops with it. Most longevity products pick one piece of that problem. Longevity Core addresses three simultaneously. Urolithin A triggers your cells' process for clearing worn-out mitochondria. PQQ supports building new ones. CoQ10 keeps the energy assembly line running inside both. Apigenin supports normal regulation of the enzyme that breaks down NAD+ with age. Rhodiola buffers the stress response that would otherwise accelerate the whole decline. BioPerine ensures more of it actually absorbs instead of passing through unused. Six ingredients, each dosed at the amount used in published research. If single-ingredient longevity products left you feeling like something was still missing, this is why. See more details
Bare Performance Nutrition PRE
200mg caffeine, 3.2g CarnoSyn beta-alanine, 300mg Alpha-GPC, L-Citrulline, and Betaine — fully disclosed, no proprietary blends. NSF Certified for Sport, tested for 290+ banned substances. One scoop 20–30 minutes before training.
Our Take
Three sets in, the weight feels heavier than it should, and your focus starts slipping right when it matters most. That is not always a fitness problem — a lot of the time it starts before you ever touch the bar. BPN PRE puts every ingredient and dose on the label — no proprietary blends, no guessing what you are actually taking. The 3.2g CarnoSyn beta-alanine buffers the burn that builds mid-set so you can hold the rep longer. Two hundred milligrams of caffeine dials in your nervous system, and 300mg of Alpha-GPC sharpens the mind-muscle connection when your set gets hard. L-Citrulline and Betaine support blood flow and muscle pumps throughout the session. NSF Certified for Sport, tested for 290+ banned substances. Mix one scoop in cold water 20–30 minutes before training. Stop wondering what is actually in your pre-workout and use the one that puts it all on the label. See more details
Maurten Gel Mix 480
120g of carbs per sachet, dissolved in 200ml water and carried in a flask. Maurten's pH-sensitive hydrogel technology in a new format built for long efforts. Add Cola, Menthol, Orange, or Apple if flavor fatigue sets in.
Our Take
You're 4 hours into a long effort and reaching for another gel starts to feel like a chore. Gel Mix 480 changes that equation. One sachet mixed into 200ml of water gives you 120g of carbohydrates in a flask you carry and sip across the whole effort, or split into two 60g pours if you want to pace it out. Same pH-sensitive hydrogel technology as the rest of the Maurten lineup, so it stays liquid until it hits your stomach, then gels and carries carbs through without the distress. No flavor, no preservatives, no color. Drop in a Maurten Addition after mixing if you need variety on a long day. Mix it the night before and it keeps sealed in the fridge for up to 72 hours. One prep, one flask, ready when the miles stack up. See more details
Lucky Energy Gummies
128mg caffeine balanced with 160mg L-theanine plus 7g prebiotic fiber. Lucky Energy Gummies give you clean, focused energy without the crash or the GI stress that tanks training days. 50 calories, no artificial colors, tastes like actual candy.
Our Take
It's 2pm and you're between sessions. A can of something neon sounds awful and another coffee will cost you sleep tonight. Lucky Energy Gummies were built for exactly that window. Each pack of 8 delivers 128mg caffeine alongside 160mg L-theanine to smooth the ride, 500mg maca root, 30mg Panax Red Ginseng, taurine, and 7g of prebiotic fiber — because hard training beats up your gut and most energy products make it worse. Made with pectin and fruit juice for color, 50 calories, no artificial anything. Pop a pack 20 to 30 minutes before your workout or keep them in your bag for travel days when a full pre-workout is overkill. See more details
Klean Athlete Joint and Muscle
TamaFlex® targets joint inflammation at two pathways, VitaCherry® tart cherry dials down muscle soreness, and AstaReal® astaxanthin protects at the cellular level. Four ingredients, all plant-based, NSF Certified for Sport. Two capsules daily with a meal.
Our Take
Back-to-back training days are where fitness is built and where joints quietly accumulate the inflammation that chips away at mobility over weeks and months. That nagging knee, that stiff hip, the shoulder that never fully loosens up before the swim start — Klean Joint and Muscle is built for exactly that. TamaFlex® is a patented tamarind and turmeric blend that targets the two main inflammation pathways driving joint discomfort, with three published clinical studies showing measurable improvements in comfort, stiffness, and range of motion in as little as five days. VitaCherry® delivers 480mg of whole tart cherry to dial down muscle soreness and oxidative stress between hard sessions. AstaReal® astaxanthin — one of the most potent natural antioxidants available — protects muscle and joint tissue at a cellular level. Vegan, gluten-free, non-GMO, NSF Certified for Sport. Take two capsules with your evening meal and let the compounds work while your body is already in recovery mode. See more details
Amacx Recovery Bar
Glycogen first, then protein. The Recovery Bar delivers 22g fast-absorbing carbs so your body can actually use the 20g triple-source protein blend that follows. NZVT certified. Eat within 45 minutes of finishing.
Our Take
You cross the finish line and your muscles are already breaking down. Your glycogen stores are empty, and without carbohydrates on board first, the protein you eat does almost nothing. Amacx built this bar around that biology. Twenty two grams of fast carbs hit first, then the 20g blend of whey, milk, and soy protein delivers amino acids in waves across different absorption windows. Your muscles get a sustained supply, not one spike that fades. The bar is deliberately low in fat and fiber so a tired gut can actually process it fast. Eat one within 45 minutes of finishing. Stack it with Amacx Cherry Juice+ to cover inflammation too. See more details
Bicarb 3.0
Sodium bicarbonate works. Bicarb 3.0 uses a sodium alginate gel matrix to deliver micro-beadlets of bicarb directly to your small intestine — no GI distress. Weight-based dosing at 0.2g per kg bodyweight. Take 60 to 120 minutes before your event.
Our Take
You're at 600m of an 800 and your legs are on fire. That burn is lactic acid shifting your blood pH, and your body is losing the fight to buffer it. Sodium bicarbonate has been fixing this for decades at the Olympic level — the barrier was always stomach destruction before the gun even went off. Bicarb 3.0 wraps micro-beadlets of bicarb in a sodium alginate gel matrix that protects them through your stomach and releases in your small intestine where absorption is clean. Collegiate 800m runners have broken 1:46 on it. Coaches are reporting 1 to 3 second improvements per event. Dose at 0.2g per kilogram of bodyweight your first time, work up to 0.3g per kg, and take it 90 to 120 minutes before your effort. Start in training, never on race day for the first time. See more details
Quicksilver Scientific GLP-1 Amplifier
Appetite chaos after big training blocks is a GLP-1 problem. This liquid formula uses berberine, cinnamon bark oil, and liposomal delivery to support your body's own hunger and blood sugar regulation. Steady energy and fewer cravings.
Our Take
Three weeks into a high-volume build, your hunger becomes a separate entity. You're starving at 10am, then weirdly not hungry at dinner, then raiding the kitchen at midnight. That's your GLP-1 signaling breaking down under training load. This formula uses berberine and cinnamon bark oil to help your cells process blood sugar more efficiently, plus resveratrol and quercetin to knock back the inflammation that accumulates after hard efforts. The liposomal nanoemulsion wraps every ingredient in tiny fat particles so your gut actually absorbs them. Take 1 teaspoon twice daily, hold it under your tongue for up to 90 seconds, then swallow. Time it 20 minutes before breakfast and dinner on an empty stomach. See more details
Pure Encapsulations Calm Mind
Two clinically studied botanicals — Theracurmin enhanced-absorption turmeric and affron saffron — in one clean capsule. No sedation, no stimulant crash. Built for athletes who need their mental state as dialed in as their training. Two capsules daily.
Our Take
Hard training weeks stacked on top of work and life put your mental state under just as much pressure as your body. Calm Mind is a targeted two-ingredient formula that supports emotional balance without sedation, stimulant crashes, or a label full of things you need to look up. Theracurmin is a specially processed turmeric that absorbs far better than regular curcumin extract — so you are actually getting the anti-inflammatory benefit instead of passing most of it through unused. Affron saffron is a concentrated extract studied specifically for its effect on mood and emotional well-being. Two different angles, one clean capsule, twice a day between meals. Free from gluten, dairy, soy, eggs, tree nuts, peanuts, and artificial colors or flavors. This is not trying to knock you out or wire you up. It is built for athletes who want their mind as dialed in as their training plan. See more details
SiS Immune Tablets
200mg Vitamin C, 2.5mg Iron, and BC30™ probiotic in a 9-calorie effervescent tablet. Clinically dosed to maintain immune strength during hard training without blunting your adaptation. Informed Sport certified. One tablet daily in 500ml water.
Our Take
Every hard session temporarily suppresses your immune system — that is the window where the coughs, colds, and upper respiratory bugs that derail training blocks get in. Most athletes never connect a heavy training week to getting sick two days later. SiS Immune Tablets are built specifically for that gap. The 200mg Vitamin C dose is deliberate — consumer supplements often pack 1,000mg or more, but at that level around a session you can actually blunt your body's training adaptation. SiS hits the clinically supported level that maintains immune strength without getting in the way of getting fitter. BC30™ probiotic supports digestive balance and healthy immune function, because a stable gut means a more resilient athlete during high-volume blocks when stress on the body is highest. Nine calories, dissolves clean in 500ml of water, Informed Sport certified. Drop one in your morning water, stay consistent through your hardest training weeks, and stop losing fitness to bugs you could have avoided. See more details
Spring Energy Fiber + Lactoferrin
Over 60% of endurance athletes deal with GI issues in training and racing. Fiber + Lactoferrin is a daily gut optimization formula with four prebiotic fiber sources and lactoferrin to strengthen your gut lining and improve carb absorption.
Our Take
You've dialed in your fueling, your training load, your taper — and then mile 18 your gut shuts everything down. That's not bad luck. That's an untrained gut. Lactoferrin, a bioactive protein from colostrum, supports your mucosal immune layer and helps regulate the inflammatory response your gut takes during sustained hard efforts. Four soluble fiber sources — oat beta-glucan, green banana powder, acacia, and psyllium husk — feed the bacteria that produce short-chain fatty acids, keeping your gut barrier intact under heavy carbohydrate loads. Acacia ferments slowly, so you get the microbiome benefit without the bloat. One scoop at 11g, 1 to 2 hours after dinner, lets your gut do its repair work overnight. Start 4 to 6 weeks out. Most athletes notice a real shift in GI comfort within two to four weeks of daily use. See more details
Hydrofy Electrolytes Drink Mix
Hydrofy puts molecular hydrogen in a stick pack — the first electrolyte mix to do it. Drop one in 16oz of water, shake 5 seconds, and get 1,440mg of balanced electrolytes plus H₂ that fights oxidative stress at the cellular level.
Our Take
You finish a hard session, reach for your electrolyte mix, and get sodium water. That's basically what most of those packets are. Hydrofy is built on a different premise. The elemental magnesium in each stick reacts with water to generate molecular hydrogen, an ultra-small antioxidant that gets into cells fast and neutralizes the free radicals that accumulate during intense training. Over 2,000 published studies back the recovery and oxidative stress benefits of hydrogen water. Alongside the H₂, you get 1,440mg of total electrolytes, sodium from pink sea salt, potassium, calcium, a dual form magnesium blend, plus trace minerals like zinc, selenium, and copper that quietly deplete over weeks of heavy load. Shake for 5 seconds in a sealed bottle, drink within 15 minutes to capture peak hydrogen concentration. Works before, during, or after training. See more details
PILLAR Performance Electrolyte Hydration
400mg sodium per serving, precisely dosed so combining it with a gel keeps total osmolarity in the isotonic range. No bloating, no GI cramping, no pulling water away from your muscles. Informed Sport certified. Up to 4 servings daily.
Our Take
High-sodium drinks sound like serious performance fuel until you mix one with a gel mid-race and your gut pulls water away from your muscles to dilute the combined load — that is where the bloating, nausea, and cramping come from. PILLAR Performance Electrolyte Hydration was built specifically around that problem. The 400mg sodium serving is precisely dosed so that when you combine it with an energy gel on race day, total osmolarity stays in the ideal isotonic range instead of tipping hypertonic. On its own it sits well into hypotonic territory, absorbing faster than blood plasma and delivering sodium, potassium, and magnesium without competing with your fuel. No sugar, naturally flavored, vegan, gluten-free, Informed Sport certified. Use it before training, during long efforts alongside gels, or first thing in the morning when you wake up slightly dehydrated. When your gut works, your race plan works. See more details
Amacx Cherry Gummy+
125mg standardized anthocyanins in a gummy — same dose as Amacx Cherry Juice+, no bottle required. Built for pre-bed recovery when 500ml of liquid is the last thing you want. Informed Sport certified, every batch.
Our Take
You've just finished a hard race and you're trying to sleep in three hours. Cracking a 500ml bottle of anything sounds miserable. That's exactly the problem Cherry Gummy+ was built for. Each serving delivers a standardized 125mg anthocyanin dose — the same as the Cherry Juice+, not estimated by cherry count, which means nothing batch to batch. Take one serving immediately post-exercise, then a second one hour before bed on heavy days or during competition blocks. Tart cherry naturally contains melatonin, and research shows that pre-sleep dose meaningfully improves overnight recovery. Pro stage racers use this protocol because showing up day two with functional legs beats surviving it. Informed Sport certified, so zero concerns about what's in it. See more details
SiS GO Nitrates Shot
500mg of dietary nitrate per 30ml shot, sourced from beetroot and Amaranthus leaf extract. Reduces oxygen cost of exercise by 3–5%. Informed Sport certified. Load for 1–3 days before your event and feel the difference when it matters most.
Our Take
When the gun goes off your muscles still hit that invisible wall — effort climbs, pace slows, the winning move gets away. The limiting factor often isn't fitness. It's oxygen efficiency. SiS GO Nitrates Shot delivers 500mg of dietary nitrate in a 30ml shot, combining beetroot juice concentrate with Amaranthus leaf extract to hit the research-backed threshold in a compact serving with a cleaner flavor than most straight-beetroot shots. Your body converts those nitrates into nitric oxide, signaling blood vessels to relax and widen so more oxygen reaches working muscles. Research shows this reduces the oxygen cost of submaximal exercise by 3–5% — meaning you sustain pace with less perceived effort. It also ramps up around fast-twitch fibers during hard climbs and sprint finishes, improving both power output and contractile speed. Informed Sport certified, every batch tested against the full WADA list. Load two shots daily for one to three days before your event. This is a precision tool for athletes who race on race day, not just train on training day. See more details
3Bros Protein Stroopwafels
3Bros Protein Stroopwafels are baked fresh by a Dutch-American family in Georgia — the only dedicated stroopwafel bakery in the US. 6g of protein per waffle, authentic two-layer caramel format, no chalky aftertaste. Real food that actually tastes like it.
Our Take
Dutch cyclists figured out the stroopwafel centuries ago. Adding protein without ruining the taste is the hard part. 3Bros solves it. Baked fresh daily by a Dutch-American family in Georgia — the only dedicated stroopwafel bakery in the US — each waffle delivers 6g of protein in an authentic two-layer caramel format with no chalky aftertaste. Individually wrapped, jersey-pocket sized, works post-workout or mid-ride. Pro tip: rest one on your coffee cup for 30 seconds first. The Dutch way. See more details
PILLAR Performance Gel 30
30g carbs in the validated 0.8:1 glucose-to-fructose ratio — hits both absorption pathways for maximum fuel, minimum GI distress. No artificial flavors or colors. Integrated sodium. Stack two per hour without your stomach fighting back.
Our Take
Most gels were engineered for energy first and gut tolerance second, and athletes have been paying for that tradeoff for years. PILLAR Performance Gel 30 flips that priority. The 0.8:1 glucose-to-fructose ratio hits both carbohydrate absorption pathways at once — glucose through one intestinal channel, fructose through a separate route — so your muscles get more usable fuel faster without the backup that causes stomach rebellion around kilometer 30. Each 50g gel delivers exactly 30g of carbohydrates in that precision split plus integrated sodium to keep your muscles firing and fluid balance on track. No artificial flavors, no artificial colors, no caffeine, and a low-stickiness formula that goes down easy when you are gasping for air on a hard climb. Stack two per hour, every hour, without your stomach staging a protest. Three flavors — Original, Wild Berry, and Citrus — stay palatable on repeat so palate fatigue does not become your limiting factor. PILLAR works with over 200 professional teams worldwide. GEL30 brings that same precision to your training and race day. See more details
Quicksilver Scientific Sashimi Omegas
Sashimi Omegas delivers all 21 fatty acids, preserved in their native triglyceride structure from single-origin Norwegian salmon. Better absorption, built-in astaxanthin protection, and rare DPA omega-3 most products skip entirely.
Our Take
You're taking fish oil every day, but the label only tracks EPA and DHA. That's two out of 21 fatty acids actually found in salmon. Sashimi Omegas uses OmeGo®, a patented full-spectrum oil from young Norwegian salmon, and keeps the entire lipid matrix intact, covering omega-3, 5, 6, 7, 9, and 11 families in the triglyceride form your body absorbs best. Most processed fish oils get converted to ethyl ester during refinement, a cheaper format that costs you bioavailability. This one also carries naturally occurring astaxanthin and DPA, an omega-3 with real cardiovascular and inflammation research behind it that almost no other product includes. Take 2 softgels daily with a fat-containing meal. Results build over weeks, so treat it as a daily foundation. See more details
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